Week 12 · 6–8 hours
Final Organic Search Project
Combine conventional SEO, AI discovery, measurement and commercial thinking into one interview-ready review.
You are ready to apply—not finished learning. Strong junior work distinguishes observations, evidence, hypotheses and next steps.
Learn
Complete only the named pages or lessons below. Links inside them are optional unless the task says otherwise.
SEO Starter Guide
Why this: Return to durable foundations while completing the final review.
Pay attention to: Use it to check reasoning, not copy a checklist.
The SEO checklist for beginners
Why this: Use one bounded recap to spot a genuine gap before submitting the final project.
Pay attention to: Choose only the sections relevant to your review; do not follow every secondary link or turn the project into a checklist dump.
Check your understanding
You should be able to explain these without relying on course terminology.
Practise
Apply this week’s learning through a guided practical exercise.
Scenario
You have joined as a Junior SEO Executive. Your manager asks for initial observations about a public website and what you would investigate first.
Your task
Create a concise audit covering site and audience, search opportunity, content, SERPs, technical observations, a brief E-E-A-T and trust review proportionate to the topic, links and authority, a small AI-prompt sample, measurement needs and five priorities.
Good work should contain
- Public evidence clearly labelled
- Trust and credibility assessed proportionately
- AI prompt sample and limitations
- Five coherent priorities
- A concise interview-ready document
Common mistakes
- Checklist dumping
- Unsupported certainty
- Treating E-E-A-T as a score
- Trying to diagnose private data
- Overlong tool screenshots
Final Organic Search Review
Review and refine the exercise to a client-facing standard, then save the finished version as portfolio evidence.
Suggested filename 12-final-organic-search-review.pdf
Skill demonstrated End-to-end organic search analysis
An interviewer may ask “Talk me through your first five priorities and why you chose them.”
Career task
Alongside the SEO exercise, complete one small job-readiness task each week. These tasks build towards confident junior applications.
Apply to at least three suitable roles, update their status in your job tracker and use the final project as a discussion aid.
Notes
Personal notes stay separate from the questions intended for Chris.
Personal notes
Capture useful observations, definitions and reminders.
Question for Chris
Use this for uncertainties or points you want to discuss.
Finished this week?
Mark the week complete once you have finished the learning, exercise, portfolio output and career task.