01
Week 1
SEO & Discovery Fundamentals Exercise
Search fundamentals and audience thinking
Interviewer prompt: “How would you explain SEO to a non-specialist?”
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This is evidence for applications and interviews—not a requirement to build a flashy public portfolio site.
02
Week 2
Keyword, Intent & Prompt Map
Keyword research, intent and information architecture
Interviewer prompt: “Why might two similar keywords belong on the same page?”
03
Week 3
On-page Optimisation Brief
Content optimisation and briefing
Interviewer prompt: “What makes an article useful rather than merely optimised?”
04
Week 4
SERP, Competitor & AI Answer Analysis
Competitive research and AI answer analysis
Interviewer prompt: “How would you compare traditional and AI visibility?”
05
Week 5
Search Console Investigation Exercise
First-party search performance diagnosis
Interviewer prompt: “Why might impressions rise while clicks fall?”
06
Week 6
Organic Measurement Investigation
Analytics reasoning and funnel measurement
Interviewer prompt: “What would you investigate if traffic rose but conversions fell?”
07
Week 7
Technical SEO & Page Experience Audit
Crawling, Core Web Vitals interpretation and technical prioritisation
Interviewer prompt: “How would you use crawl data and Core Web Vitals to decide what needs attention?”
08
Week 8
Organic & AI Visibility Competitor Review
SEO platforms and emerging visibility metrics
Interviewer prompt: “How have you used Ahrefs or Semrush outside commercial work?”
09
Week 9
Link & Brand Authority Analysis
Off-page SEO and Digital PR reasoning
Interviewer prompt: “What makes a backlink useful?”
10
Week 10
Digital Marketing & Discovery Plan
Integrated channel planning
Interviewer prompt: “How does SEO fit into a wider digital marketing plan?”
11
Week 11
SEO & AI Search Prioritisation Exercise
Commercial judgement and AI-search literacy
Interviewer prompt: “How would you prioritise technical, content and AI-visibility opportunities?”
12
Week 12
Final Organic Search Review
End-to-end organic search analysis
Interviewer prompt: “Talk me through your first five priorities and why you chose them.”