Career Starter
POWER UP GAMING SEO LEARNING HUBLoading progress…
12-Week Course

SEO & DIGITAL MARKETING
CAREER STARTER

A practical route from content writing into your first SEO or digital marketing role.

Start Week 1View the roadmap
Your 12-week progressionFrom content writer to junior applicant.

Build practical SEO, digital marketing, data and tool skills around the writing experience you already have.

  1. 01
    Starting pointContent writer

    Research, writing and publishing experience.

  2. 02
    What you buildSEO + digital marketing skills

    Search, AI discovery, data, tools and practical work.

  3. 03
    Where it leadsJunior SEO or digital marketing applicant

    A portfolio and evidence you can discuss in interviews.

Continue learning

Week 1: How Search Works

Open current week
0%overall complete
0/12weeks complete
0/12portfolio pieces
—last activity
A note from Chris

You already have something useful that a lot of people trying to get into SEO do not: experience writing for a real online publication. You know how to research, work to a brief, write for an audience and publish digital content.

My own career broadened out from content into SEO strategy, technical SEO, analytics, site structure, links and the commercial side of search. You do not need to learn all of that at once.

Do not wait until you feel like you “know SEO” before applying. For a first role, what matters is understanding the fundamentals, being familiar with the tools, having practical work you can discuss and explaining how you approached it.

What you’ll leave with

FOUR PRACTICAL OUTCOMES

01

Understand search

How engines, content, websites, links and user intent fit together.

02

Learn the toolkit

Familiarity with platforms repeatedly mentioned in junior vacancies.

03

Understand AI discovery

How answers, citations and mentions extend traditional organic search.

04

Build evidence

Practical work you can confidently discuss in an interview.